Onboarding project | Travelxp Red
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travelxp RED
a subscription-based streaming service offering high-quality travel infotainment content, particularly exploring places of geographical, historical, cultural, and religious significance globally for viewers enjoying the content from the travelxp channel and its affiliated networks and a broader audience seeking exciting travel stories.
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​🤌🏽core value proposition
travelxp Red provides on-demand access to a vast library of captivating travel shows, bite-sized travel documentaries, and globetrotting entertainment from travelxp channel and its sister networks.
it offers a way to ditch cable/satellite subscriptions and enjoy this content anytime and anywhere.
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Availability of platform
🙍🏽‍♀️ ideal customer profiles
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​ | aniket | nisha |
|---|---|---|
age range | early 30s | early 40s to late 50s |
income range | 12L - 20L per annum | 15L - 40L per annum/homemaker |
marital status | single/married | married/separated/widowed |
comfortable with tech? | highly tech-savvy | can navigate basic interfaces |
content consumption devices | phones, tv | tablets, tv, phones |
content consumption patterns | evenings and weekends | spread throughout the day |
features they love |
|
|
content preferences |
| ​
|
time spent on the platform | 3 hours/week | 10 hours/week |
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🧠user journey​
user | exploration | consideration | purchase |
|---|---|---|---|
aniket |
|
| purchases travelxp red subscription to watch a show he was curious about |
nisha |
​ ​ ​ | ​
|
|
⚒️ jobs to be done​
aniket says -
when I want to unwind and relax, I want to be entertained with an engaging story, so I can escape into a different world and forget about the day's stress.
​
nisha says -
when I've finished my chores/have a break in my day, I want to unwind and recharge so that I can approach the rest of the day with renewed energy.
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🏄🏽‍♂️ onboarding flow
travelxp - onboarding flow.pdf
activation metrics
based on the user journey mapping and calls
- A user is much more likely to subscribe if they log in their first session
- A user is much more likely to subscribe if they have watched more than 3 trailer
3 trailers watched in the 1st week of signup
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